What would your immediate response be if I were to ask you to look at the other side of today’s global economic uncertainty – and have you look there for opportunity?  This opportunity becomes a reality through taking advantage of today’s business trends – not fearing them.  One such opportunity to build long-term residual income and personal freedom comes with Network Marketing.

Is it all about labels?

Network Marketing has taken its hits over time – especially when it wore the label “Multi-Level Marketing.”  It obviously is not a new concept, but it is obviously still misunderstood, and it is actually expanding rapidly.  The most simple definition is that Network Marketing is but one of a number of ways to move products from manufacturers to consumers; an alternative that is used by most major corporations today.

An alternative to traditional retail advertising and distribution…

In the retail channel, corporations spend $10 to $20 million dollars per advertising campaign – the whole focus being to convince a buying public to … well, buy.  Those dollars are above and beyond what is paid to distributors, truckers, warehouse staff, clerical and administrative support, etc.

Other alternatives are also available to the consumer, in the form of discount warehouse stores, shopping online, and mail order companies; alternatives that don’t come under the same degree of scrutiny that Network Marketing does.  Amazon and Overstock, L.L. Bean and Buy.com… none of them  have difficulty impressing their loyal customers in their attempt to provide quality, selection, delivery and customer service at a higher level.  The question begs to be asked… why does Network Marketing have to pay such a high price to prove its credibility?  Why does the “taint” follow some markets and not others?

Combining many distribution options…

Network Marketing, as a proven business model seeks to do nothing more than combine the best aspects of all distribution options, the highest quality merchandise, the convenience of home delivery, and the time-saving value of allowing – – yes, allowing, the customer the privilege of participating in the sales and distribution process!

Success Magazine even supports Network Marketing as an actual complement to the world’s developing business models and business trends as manufacturers continue to see a way to keep their advertising dollars as close to the actual point of sale as possible.  The one critical point that is often overlooked in this method of distribution is that the passion of an enthusiastic and committed network marketer is huge compared to that of someone in charge of a marketing campaign designed only for dollars in their pocket.  The proof of the power of this method of distribution is seen in the fact that Colgate -Palmolive, Gillette, Jockey International and the Body Shop all have complete Network Marketing departments in their companies.  Not to mention that MCI requested the assistance of Amway in marketing their long distance services through their network – a joint venture that worked so well that after three million subscribers took advantage of the opportunity for lower priced and better distribution – AT&T was forced to invest huge sums of money in a “traditional” marketing campaign that we all know as “We want you back.”

Baby Boomers participate in distribution success…

Where did the idea of MLM go south; where did the negative feedback begin?  It is known that this alternative distribution process – regardless the name it was given – has been responsible for the success of some of the highest quality, innovative products throughout American history:  sewing machines, vacuum cleaners and smoke detectors are but a few well known items.  It doesn’t matter what the product is – the baby boomers are willing to spend money on anti-aging, skin care, natural food supplements, communication technology, and a plethora of other products… and in the process, they too have seen the empowerment – the freedom of lifestyle choices – that come with participating in the distribution process themselves, building a future without sacrificing themselves or their values in the process.

In the quest to work smarter, not harder; to make better choices in creating something of value and integrity – more and more people are seeking their freedom as the search for opportunity, leadership and balance.  More and more are finding all they seek through Network Marketing.

Jan Vitale… supporting Network Marketing – the business model for a troubled economy.

Vital Enterprises, LLC – – where you can always find great tips, tools and resources about nutrition, vital document storage, disaster preparedness, identity theft, network marketing, networking, and travel…

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