What would your immediate response be if I were to ask you to look at the other side of today’s global economic uncertainty – and have you look there for opportunity?  This opportunity becomes a reality through taking advantage of today’s business trends – not fearing them.  One such opportunity to build long-term residual income and personal freedom comes with Network Marketing.

Is it all about labels?

Network Marketing has taken its hits over time – especially when it wore the label “Multi-Level Marketing.”  It obviously is not a new concept, but it is obviously still misunderstood, and it is actually expanding rapidly.  The most simple definition is that Network Marketing is but one of a number of ways to move products from manufacturers to consumers; an alternative that is used by most major corporations today.

An alternative to traditional retail advertising and distribution…

In the retail channel, corporations spend $10 to $20 million dollars per advertising campaign – the whole focus being to convince a buying public to … well, buy.  Those dollars are above and beyond what is paid to distributors, truckers, warehouse staff, clerical and administrative support, etc.

Other alternatives are also available to the consumer, in the form of discount warehouse stores, shopping online, and mail order companies; alternatives that don’t come under the same degree of scrutiny that Network Marketing does.  Amazon and Overstock, L.L. Bean and Buy.com… none of them  have difficulty impressing their loyal customers in their attempt to provide quality, selection, delivery and customer service at a higher level.  The question begs to be asked… why does Network Marketing have to pay such a high price to prove its credibility?  Why does the “taint” follow some markets and not others?

Combining many distribution options…

Network Marketing, as a proven business model seeks to do nothing more than combine the best aspects of all distribution options, the highest quality merchandise, the convenience of home delivery, and the time-saving value of allowing – – yes, allowing, the customer the privilege of participating in the sales and distribution process!

Success Magazine even supports Network Marketing as an actual complement to the world’s developing business models and business trends as manufacturers continue to see a way to keep their advertising dollars as close to the actual point of sale as possible.  The one critical point that is often overlooked in this method of distribution is that the passion of an enthusiastic and committed network marketer is huge compared to that of someone in charge of a marketing campaign designed only for dollars in their pocket.  The proof of the power of this method of distribution is seen in the fact that Colgate -Palmolive, Gillette, Jockey International and the Body Shop all have complete Network Marketing departments in their companies.  Not to mention that MCI requested the assistance of Amway in marketing their long distance services through their network – a joint venture that worked so well that after three million subscribers took advantage of the opportunity for lower priced and better distribution – AT&T was forced to invest huge sums of money in a “traditional” marketing campaign that we all know as “We want you back.”

Baby Boomers participate in distribution success…

Where did the idea of MLM go south; where did the negative feedback begin?  It is known that this alternative distribution process – regardless the name it was given – has been responsible for the success of some of the highest quality, innovative products throughout American history:  sewing machines, vacuum cleaners and smoke detectors are but a few well known items.  It doesn’t matter what the product is – the baby boomers are willing to spend money on anti-aging, skin care, natural food supplements, communication technology, and a plethora of other products… and in the process, they too have seen the empowerment – the freedom of lifestyle choices – that come with participating in the distribution process themselves, building a future without sacrificing themselves or their values in the process.

In the quest to work smarter, not harder; to make better choices in creating something of value and integrity – more and more people are seeking their freedom as the search for opportunity, leadership and balance.  More and more are finding all they seek through Network Marketing.

Jan Vitale… supporting Network Marketing – the business model for a troubled economy.

Vital Enterprises, LLC – – where you can always find great tips, tools and resources about nutrition, vital document storage, disaster preparedness, identity theft, network marketing, networking, and travel…

Coffee… you either love it or hate it!  I know of friends who were not allowed to drink coffee as a kid – because her parents believed it stunted growth.  Is this fact or fallacy?  What you can pretty much count on is that from time to time – new studies and new technology will invalidate previous beliefs – and create new ones.  How about a few…

Coffee Consumption Statistics

The National Coffee Association and The Specialty Coffee Association of America conduct annual surveys regarding coffee consumption each year. The gathered data below can be extremely beneficial to anyone wishing to start a business or just have an insight on coffee consumption.

Results of Gathered Data:

  • Nearly 52% of Americans over 18 years of age drink coffee every day.
  • This represents over 100 million daily drinkers.
  • 30 million American adults drink specialty coffee beverages daily; which include a mocha, latte, espresso, café mocha, cappuccino, frozen/iced coffee beverages, etc.

Average Beverage Price:

  • The average price for an espresso based drink is $2.45
  • The average price for brewed coffee is $1.38.

Coffee Cup Consumption per Day:

  • Men drink as much coffee as women; each consuming an average of 1.6 cups per day.
  • Women seem to be more concerned about the price than men.
  • Among coffee drinkers, the average consumption in the United States is 3.2 cups of coffee per day.

Average Cup Size:

  • The average coffee cup size is 9 ounces.
  • 30% of the population drinks coffee occasionally.

Time of day:

  • 65% of all coffee is consumed during breakfast hours
  • 30% between meals
  • 5% with other meals


  • 35% of coffee drinkers prefer black coffee
  • 60% prefer to add sugar and/or cream


  • Women indicated that drinking coffee is a good way to relax.
  • Men indicated that coffee helps them get the job done.


  • The United States imports in excess of $4 Billion worth of coffee per year.
  • Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world.
  • On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso drive-thru business with a great visible location. (500 cups per day is extraordinary.)
  • Independent coffee shops manage to sell 31% of espresso-based drinks, while the rest is brewed coffee.

There you have it – as a nation we consume more coffee than probably anyone could possibly imagine!  Is coffee your “thing?”  If so, you will want to check out a great gourmet coffee that has been combined with an amazing natural ingredient to create a great-tasting beverage that offers a cleaner, more sustained energy, as well as revitalization for your entire body.
We fittingly call it — Café 2.0!

Jan Vitale,

Vital Enterprises, LLC – – where you can always find great tips, tools and resources about nutrition, vital document storage, disaster preparedness, identity theft, network marketing, networking, and travel…

Attention:   Network Marketer!

If I could leave you with just one key shift in your thinking it would be to impart the message that Network Marketing is a business endeavor just like any other.  The primary purpose is to create a business that can sustain the lifestyle you desire and that can only be accomplished if you make a profit!

Your decision to create a work from home business was probably inspired by what is frequently promoted as the pot of gold at the end of the rainbow with having hundreds or thousands of people either purchasing your product or being recruited by you.  The reality becomes how to survive the first six months to two years.  I don’t want to cast a cloud of doubt over your motivation – I want to have you stand in the face of reality, knowing what you have before you so that you can best work with that… to your ultimate benefit.

The reality is that virtually every new Network Marketer in a new industry goes through at least a six-month trial period where the biggest challenge is sustaining adequate cash flow while you work through a serious learning curve.  The failure rate for traditional start-up businesses is 98% at two years of operation; that figure is no more favorable in Network Marketing ventures.  Far too many people become involved in Network Marketing because they are already close to or at the end of the proverbial “financial rope.”  Unfortunately, they come into the game strapped for cash and are often enticed to spend more than they earn and at the end of three to six months they have no reserves to sustain their business building efforts.  The next step – they quit and experience no success – which they might have if they had approached that beginning differently!

If you are interested in more of Network Marketing: Giving You the Edge, click through to my website and subscribe to my 52-week complimentary eCourse Network Marketing 101. When you get to the page, click on the first hyperlink, Check out my ROLODEX and you will be taken directly to the submission form.

It is my job to keep you informed, engaged and entertained throughout this year-long program; however, if I don’t – with our automated system you can quickly and easily unsubscribe.

One last note… I applaud you as a Network Marketer – I believe this business model, when worked in tandem with basic best business practices and principles, will be the key to a future when we once again have a thriving economy.   My passion is that I help you keep burning the passion of the Entrepreneur that will drive you forward on your journey to success.

Jan Vitale
Vital Enterprises, LLC

Getting Lucky in Networking Marketing

I cannot begin to tell you how many times I have heard people say they can’t be as successful in their network marketing endeavors as others have been because they just couldn’t possibly be that lucky! I’m sorry, but I just don’t believe that luck is foundational to building any business – and network marketing is just that… building a business!

The harder I work, the luckier I get…

I started reading personal development books in the early 1980’s and although the titles or the authors names did not stick in my mind – the concepts certainly did.  One of those concepts is that no one really walks around with a rabbit’s foot and luck is not some random happenstance that blesses one person or another.  This is followed by that old saying, “The harder I work, the luckier I get!”

What others around you will see as luck will simply be the results of how you apply yourself in the process.  You might even sense that it is not about working harder, but working smarter!  You will appear to be more “lucky” if you learn to:

  1. make a greater number of contacts in life,
  2. build more relationships, and
  3. reach out to help others.


You will begin to see more results with an increasing number of people willing to support your achievements, to purchase your products and services, and reciprocally participate in the success you desire.

The more relationships you build, the luckier you will get…

It all makes perfect sense – the more contacts you have, the greater the possibility that you will be in the right place at the right time – primarily because someone you know will call you and let you know about an amazing opportunity. Or, someone will refer you to another person because you have the right product or service.  Luck is all about the relationships you build, my friends.

What being lucky comes down to is a unique combination of the quantity and quality of the relationships you establish over the years.  There is no quick and easy way to make that happen; it takes time and effort consistently applied over a long period of time.  Building relationships must become a tangible part of your basic business model.  You have to show up at networking events on those evenings you would rather be watching a good movie; and you have to follow up to develop and maintain relationships with the contacts you make.

Don’t rush the boat; savor the moments…

We have, unfortunately, become a culture of people expecting immediate gratification.  Sometimes that attitude stimulates positive action; sometimes it postures us for failure.  When the focus has to be on long-term gain, rushing the boat to shore just won’t give us the results we want.  There is something to be said about savoring the moments you spend building those relationships that will provide you more long-term, sustainable benefits.

Shaking up your thinking…

How does this short message impact your thinking?  Ask yourself these thought-provoking questions and see if you are open to making a shift in your thinking… and the actions which stem from those thoughts!  Don’t just read through them… take out a pencil and paper and answer them!

  1. Do I believe that other people have been, or will be, luckier than I am in building a successful business?
  2. Can I shift that belief to the knowledge that the degree of “luck” anyone experiences is directly tied to the amount of effort expended in developing a wide range of relationships?
  3. What am I willing to do to start meeting more people and making deeper connections with them so that I can build long-lasting mutually beneficial relationships?
  4. Is my desire for a profitable business large enough that I am willing to enjoy the extended journey that a greater reality than following a “get rich quick” promise someone has inspired me with?

You have a great day, and may you experience long-term, sustainable benefits from your efforts; may you appear lucky to those around you!

Jan Vitale, your Investment Protector

Does Network Marketing Have a New Face?

If you have been involved in Network Marketing for any length of time, you probably realize that what worked in the past, when multi-level-marketing was embraced by those who experienced phenomenal success and scorned by those who were just never able to make it does not carry the same impact today.  The mindset used to be that it was all about numbers – that endless stream of prospects and sign-ups, followed by more of the same from month to month because of an extremely high attrition rate.

Building RelationshipsToday, this business model calls for understanding the importance of building relationships and putting yourself in a leadership, or at the very least, a mentoring position where you realize that your wealth and success comes from your selective choice in supporting the success of others.  Notice I used the phrase, “selective choice.”  This means that not everyone is the perfect fit for Network Marketing, nor is everyone a perfect fit for any and every home-based business available today.  You will never succeed through soliciting or high pressure tactics.

If you are to succeed in Network Marketing today, you have to give up the old school MLM tactics.  It is more important that you run your business like one – a viable, thriving business, and along with that mentality, you have to be savvy to where the industry is heading.  You must also be willing to embrace the cutting edge technologies and strategies or you will get left behind in the dust of your competitors.

The beginning principle of Network Marketing was about building relationships and “soft sell” connections.  It was a comfortable, natural thing to share your new opportunity with friends and family and you could become an entrepreneur on a zero budget.  All good intentions aside, these principles could not, and did not stand up under the pressures of greed, high-pressure sales tactics and poor training. Most recruits became frustrated and disillusioned and MLM became one of those words that left most people wanting to run in the opposite direction.

Just like any other industry – Network Marketing has grown up.  There will always be greed and there will always be high-pressure sales tactics; that will occur in virtually any industry.  The negative aspects of MLM however,  have not remained the norm.  The fact is that Network Marketing remains one of the most lucrative businesses available for the average person today.  In a struggling economy – it is a business model that can still thrive –if managed appropriately.  The best news is that technology has opened the door for building a business that comes complete with setting realistic goals, and breaking away from the get rich quick mentality that previously undermined MLM ventures.

If you were to decide to purchase a franchise – you would do due diligence before you would part with any of your hard earned money; you must do the same with any home-based business.  It has to be a solid proposition to begin with or you increase your chances of finding yourself up-side-down instead of in a healthy cash flow in a short period of time. The following best business practices apply to any business, but especially so to Network Marketing.  If you can “pass the litmus test” with these business guides, you will experience a higher level of success.

  1. Network Marketing as a valid business. You must decide whether you want to build your own business, and if so whether your “vehicle” of choice is an Entrepreneurial start-up, a franchise, or Network Marketing.  Regardless your choice, you must embrace all that comes with owning a business – the privileges you hope to gain and the responsibilities that come with it.  If you are making the transition from corporate life to being self-employed, you will need to do a lot of soul-searching to determine if you are really “cut out for the job.”  You will have to decide if you are willing and able to make whatever sacrifices are necessary to achieve success in your efforts.  It is all in your mindset – are you going to make that business work or are you hoping for a get rich opportunity?
  2. Investing in your future. No matter how small the start-up cost is, you still have to plan to operate your business as a viable entity and that calls for creating and managing a budget.  There are a number of creative ways to market your business on a shoestring budget, but that can only work for so long.  Trust me… your competitors are going to be running their Network Marketing ventures as though they were a standard retail establishment, and if you don’t watch your pennies – you will not see your dollars grow.
  3. Adding Marketing Dollars to the Budget. It is a sad, sad belief of many business owners that marketing dollars is one area to cut the budget.  That is the very last thing any business should consider, regardless the business model.  Not only do you have to be willing to  “get your message to the masses”  – you have to be able to understand (a) who you want to market to, (b) what you have to provide them that will either increase their joy, or decrease their pain, (c) where you can most efficiently and cost effectively get your message to them, and (d) why they should purchase from you rather than a competitor.  If you absolutely have to cut costs – make sure that marketing is not your first choice.
  4. Accept this one fact:  “If it is to be, it is up to me.” Nothing will happen if you do not actively engage in the process of making something happen!” This comes back to the reality of running a business and not selling yourself short by looking for the fastest, easiest way to hopefully strike it rich.  Any CEO will tell you they work consistent business hours and focus on the task at hand; they stay on top of their game and make sales their number one focus; and they manage their time and resources to achieve the highest possible ROI.
  5. Be prepared to improve upon your skills. Be brutally honest with yourself and if there is any area that will become a roadblock to your success – work on it!  The more personal and professional improvement in which you engage, the more you are stacking the cards in your favor.
  6. Embrace change – it is, after all the one constant in life! Keep your eyes and your mind open to industry changes… both those which come as threats and those which could actually become opportunities.  Be open to personal change, keeping in mind that your journey to success is not as much about your destination as it is about who you become along the way.

Look for a futurer post about using today’s technology to your advantage…

Jan Vitale,
Vital Enterprises, LLC

Network Marketing can be anything you want to make it!

It can be the scam that for many years the MLM industry experienced by those who knew to focus on nothing more than the huge sums of money they could make – not by helping other people, but by robbing them of their dreams and money by selling an idea and a bucket-load of training materials.


It can be the new business model in a troubled economy that creates a perfect mechanism to counter the economic woes we experience – – – by helping each other create dreams through a system of responsibly mentoring, training and supporting those people who catch a glimpse of what it is REALLY all about.

I was more than touched at this YouTube video where Kevin Spacey reveals what Network Marketing CAN and SHOULD be, with the results being many changes lives on many levels.  This IS the business model of the future I would like to see!

Thank you for watching,

Jan Vitale

Vital Enterprises, LLC

Kevin Spacey on YouTube

Network Marketing as a Revenue Generation Tool  2010

Are you considering Network Marketing or MLM as a revenue generation tool?

Well… be prepared to hear extreme viewpoints about it!  Some people are going to be passionate about the concept – to the exclusion of every other possible business model.  In this group you will see the likes of top celebrities such as Robert Allen, Donald Trump and Robert Kiyosaki who are great advocates.  On the other side of the spectrum you will find people who will be more than happy to make you feel diseased in some manner because you have made such a choice.

What issues can you expect to consider?

Many people turn up their noses when you discuss a tiered compensation structure, but they fail to consider that virtually every large sales organization in the world is designed so that their sales people are paid commissions and their managers get overrides or bonuses on those commissions – as do their sales directors and VPs!  And at the top… that revenue generation has always been intentioned to flow upward to corporate presidents, stockholders and mega-business owners.

Other people dislike the fact that they have to pay to participate in the program. These same people, however, would have no qualms about buying into a standard franchise – if they could afford the exorbitant fees.  The cost of a franchise depends on the franchisor and industry, as well as a myriad of other factors. Some of these factors include the size and location of the franchise. The fees you can expect to pay can be in the range of $25,000 to in excess of $6 million.  In today’s market very few of those who have found themselves scrambling to generate additional revenue can even afford that level of cash outlay.  The upside of Network Marketing is that the entry level is low cost with the potential for exceptional revenue, which has been proven by those who treat their business as a business and achieve that potential.

Is there an uphill battle with the negative image of pyramids and schemes?

The negative image of illegal pyramids and Ponzi schemes deliver a general perception that is not in alignment with reality.  Over the course of time, many people have purchased and sold products which have benefited the lives of many. – leading me to believe that the problem is not with the business model itself, but with the type of people it attracts.  However, if we look at the white collar crime in large corporations, might we not say the same thing?  Your personal belief in your product, service, company and your own business skills are the bigger considerations…

What roadblocks might a person new to Network Marketing – or engaging in any entrepreneurial endeavor experience?

It doesn’t matter what business model you choose, if you are not qualified or prepared to become a business owner, you are open to risk.  It is essential to assess the degree to which you:

  • Know and understand your business or profession – or are willing to learn.
  • Have some money saved to invest in a new business – or are willing to make a temporary sacrifice for a long-term gain.
  • Have some previous experience in sales – or are prepared to be trained.
  • Understand the value of your product or service and how that fits in your overall revenue generation plan.
  • Have realistic expectations of the amount of time, resources and effort involved in generating the revenue you desire.

When these things are not addressed openly and honestly before engaging in any business opportunity the outcome will be less than favorable.  In the realm of Network Marketing or MLM, the unrealistic expectations and the disappointing results tend to drive people to making bad business choices, with the result being another bad mark on the name of Network Marketing.  The “story” becomes a self-perpetuating one wherein the business model becomes the scapegoat for the lack of activity or poor choices in running a business from a place of integrity… leaving yet another blemish on the face of an otherwise sound business model.

You are a business owner – act like it!

Whether you opt for starting your business from the ground up, buy into a franchise, or step into a ready-made business model with a popular Network Marketing or MLM company – the first course of business is to accept the reality that as a business owner your primary responsibility is to manage that business! If you’ve never owned a business before, if you’ve never engaged in sales before, if you’ve never “networked” before… you have to prepare and educate yourself for all of those processes.  You must be reading and learning everything you can get your hands on about business basics, the latest in ever-changing sales and marketing techniques, and strategies for business development and/or networking.  When you act like a business owner… others will recognize it and will treat you accordingly.

I trust this missive will have touched you in some way, if you are trying to make a decision about whether to take advantage of the increasing opportunities in Network Marketing.  If you are doing your due diligence, you will find Network Marketing companies that are thriving and debt-free in an economy where other large companies are falling apart – from the inside out.  If you liked this article, feel free to pass it on to others and make sure to check back for more tidbits of wisdom from the Entrepreneur’s Strategy Coach.

Action Point

If you are considering Network Marketing you have either been approached by someone who considers you a likely “business partner” or you are at a forced career transition point.  I would encourage you to find some quiet time and make a serious assessment of where you are and how quickly you want to be at a different place and point in your life.

  • Write down some of your dreams and fears – and address both with equal passion.
  • Complete due diligence on the stability of the company you are considering and know the quality of the people with whom you will be aligning yourself as you “grow” into a new business model.
  • Assess the quality of the education provided by the company – if it is only foundational or contains a lot of fluff – – take on the responsibility of seeking what you need elsewhere.
  • Don’t forsake the right product for a lack of educational support you can secure on your own.

Contributing Author:

Anna Weber
Always… encouraging others to engage in positive, life-altering activities which provide long-term, sustainable benefit.
4-Dimensional Success