Coffee… you either love it or hate it!  I know of friends who were not allowed to drink coffee as a kid – because her parents believed it stunted growth.  Is this fact or fallacy?  What you can pretty much count on is that from time to time – new studies and new technology will invalidate previous beliefs – and create new ones.  How about a few…

Coffee Consumption Statistics

The National Coffee Association and The Specialty Coffee Association of America conduct annual surveys regarding coffee consumption each year. The gathered data below can be extremely beneficial to anyone wishing to start a business or just have an insight on coffee consumption.

Results of Gathered Data:

  • Nearly 52% of Americans over 18 years of age drink coffee every day.
  • This represents over 100 million daily drinkers.
  • 30 million American adults drink specialty coffee beverages daily; which include a mocha, latte, espresso, café mocha, cappuccino, frozen/iced coffee beverages, etc.

Average Beverage Price:

  • The average price for an espresso based drink is $2.45
  • The average price for brewed coffee is $1.38.

Coffee Cup Consumption per Day:

  • Men drink as much coffee as women; each consuming an average of 1.6 cups per day.
  • Women seem to be more concerned about the price than men.
  • Among coffee drinkers, the average consumption in the United States is 3.2 cups of coffee per day.

Average Cup Size:

  • The average coffee cup size is 9 ounces.
  • 30% of the population drinks coffee occasionally.

Time of day:

  • 65% of all coffee is consumed during breakfast hours
  • 30% between meals
  • 5% with other meals

Preferences:

  • 35% of coffee drinkers prefer black coffee
  • 60% prefer to add sugar and/or cream

Motivations:

  • Women indicated that drinking coffee is a good way to relax.
  • Men indicated that coffee helps them get the job done.

Miscellaneous:

  • The United States imports in excess of $4 Billion worth of coffee per year.
  • Americans consume 400 million cups of coffee per day making the United States the leading consumer of coffee in the world.
  • On an average, 250 Cups of espresso and coffee drinks are sold per day at almost any espresso drive-thru business with a great visible location. (500 cups per day is extraordinary.)
  • Independent coffee shops manage to sell 31% of espresso-based drinks, while the rest is brewed coffee.

There you have it – as a nation we consume more coffee than probably anyone could possibly imagine!  Is coffee your “thing?”  If so, you will want to check out a great gourmet coffee that has been combined with an amazing natural ingredient to create a great-tasting beverage that offers a cleaner, more sustained energy, as well as revitalization for your entire body.
We fittingly call it — Café 2.0!

Jan Vitale,

Vital Enterprises, LLC – – where you can always find great tips, tools and resources about nutrition, vital document storage, disaster preparedness, identity theft, network marketing, networking, and travel…


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